America's children are in the middle of a fat epidemic. Type II diabetes and heart disease, once adult disorders, are now being diagnosed in children. Today one in four school age children can be called overweight and over the last twenty years, the number of obese kids has tripled. In response to these staggering numbers, the government recently unveiled a five year, $190 million media campaign to get kids exercising it's called VERB
Source: NOW with Bill Moyers, 10/24/02, broadcast on PBS.