The Olive Garden restaurant chain, wanting its customers to order less water and more of other beverages

May 9, 2015

"The Olive Garden restaurant chain, wanting its customers to order less water and more of other beverages, worked with Coca-Cola to develop the H2No program. Crew education kits trained Olive Garden staff on "beverage suggestive selling techniques," restaurants showed significant increases in beverage sales along with "reduced tap-water incidence."

 

Source: Brownell, Kelly D. and Horgen, Katherine Battle, Food Fight, 37.

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