"The marketing issues have not been sufficiently addressed. Prior to commercialization of biotech wheat they need to be defined and acted upon," North American Export Grain Association president Gary Martin told Reuters. Recently, US-based food companies have begun spreading the same message, telling farm groups they will not allow the wheat to enter their grain elevators, flour mills or bakeries. Betsy Faga, president of the North American Millers' Association, a trade group, said that "Greenpeace and other activists out there on this issue... could change consumer attitudes on a dime."
Source: Gillam, Carey, www.Planetark.org, 5/30/03.