The percentage of consumers who believe organic products are good for them is down to 45%, while those who believe they're good for the environment has fallen to 48%, according to the latest survey from consulting firm WSL Strategic Retail. Both measures stood at a 54% approval rating two years ago. Higher cost of organic products versus mass market alternatives is a primary deterrent to many consumers, especially during a period when families are already struggling to stretch the household budget. On average, organic products still sell for a hefty premium, as much as 50% to 100% more than non-organic alternatives, according to Ronnie Cummins, national director of Organics Consumer Association, a consumer advocacy group.
Source: The high price of going 'organic' The push for 'green' products may have peaked - due in part to the fact that they're so much more expensive than mass-market alternatives. By Parija B. Kavilanz, CNNMoney.com senior writer Last Updated: April 23, 2008: 2:39 PM EDT