"With over $11 billion in projected sales of organic food this year, and with consumer demand essentially doubling every four years (organic has consistently grown between 20-25% each year over the past decade), the majority of food sold at the retail level in the US will likely be organic by the year 2020. Most Americans say they have tried organic food. One-third of US adults, 67 million people, now claim that they are at least occasionally purchasing organic products, while approximately 10 million households (out of a nationwide 106 million) are choosing to buy organic foods, dietary supplements, personal care items, clothing, etc. It is not just affluent consumers that are going organic. The group that marketers call the true naturals, those buying organic products most frequently, tend to be women and men under 30 who earn $30k or less per year."
Source: Organic View, Autumn 2002.