"Under a five-year $166-million deal, Snapple" and New York City are uniting to promote ea
"Under a five-year $166-million deal, Snapple" and New York City" are uniting to promote each other. Snapple is now the official beverage of New York City. In return, Snapple will guarantee to pay schools at least $8 million a year for five years."
Source: Herszenhorn, David M., "For $166 Million, Official New York Beverage," The New York Times, 9/10/03