“Love Food Hate Waste was launched in 2007 and raises awareness of the need to reduce food waste and helps us all take action to tackle it. It shows that by doing some easy practical everyday things in the home we can all waste less food, which will ultimately benefit our purses and the environment too. Since then avoidable food and drink waste (the good stuff that could once have been eaten) has reduced by a massive 21%. saving consumers £3.3 billion a year and councils around £85 million in 2012 alone."
UK Media and Resources,” Love Food Hate Waste, accessed November 6, 2014, http://england.lovefoodhatewaste.com/content/uk-media-resources